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One of the benefits at the forefront of web based CRM software is its ability to automate your email marketing. Now, I’m not just talking about a simple auto responder that shoots people canned messages after they join your list. I’m talking about targeted, poignant messages delivered to the right people at the right time.

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Create a compelling, valuable free offer, such as a special report, a 3-part video series, a chapter from your book, or a cheat sheet. You need to have something exciting besides “sign up for my newsletter”. Make sure your copy shows the reader the benefits of getting your free offer.

What does this mean? It means you need to create your intermediate content first and then create a page on your website where people can enter their email address to receive it. And finally, you need to include a call-to-action with every piece of beginner content you publish.

You absolutely want to invest in a professional email marketing service. They will help you comply with the requirements of the CAN-SPAM law; they will improve your the deliverability of your messages; and they’ll give you tools to track the success of your campaigns.

There are four key steps in becoming a “Master Delegator” and increasing your revenue because of this new found skill. For some this will be a challenge so approach it like you eat an elephant, one bite at a time. For others this will be the big ah ha for you for 2013. Either way take a look and see what you can change in the way you delegate in your business.

Well I can tell you that this ‘nirvana’ exists and has done so for quite some time. Welcome to the wonderful world of marketing automation – and in this particular fairy tale: marketing automation software.

Choosing the right service provider is critical. Look for a provider that has high deliverability ratings, is well respected and can provide strong references. Major providers include, Constant Contact and

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