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One of the benefits at the forefront of web based CRM software is its ability to automate your email marketing. Now, I’m not just talking about a simple auto responder that shoots people canned messages after they join your list. I’m talking about targeted, poignant messages delivered to the right people at the right time.

When you bring help into your business, you want to take the attitude that you are 100% responsible for all that happens in your business. That doesn’t mean that you don’t ask for what you need. And it certainly doesn’t mean you micromanage the work (again, a whole course could be taught about this). It does mean that if you attract someone who is not doing what you want, or has an attitude you don’t like, you recognize that YOU attracted that person, and something in who you are being or what you are doing has created that result. Ask yourself “why am I creating this experience?” and see how you answer. There is always something to learn. Then recognize that mistakes happen, congratulate yourself for being willing to fail, and start again.

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Create a compelling, valuable free offer, such as a special report, a 3-part video series, a chapter from your book, or a cheat sheet. You need to have something exciting besides “sign up for my newsletter”. Make sure your copy shows the reader the benefits of getting your free offer.

What does this mean? It means you need to create your intermediate content first and then create a page on your website where people can enter their email address to receive it. And finally, you need to include a call-to-action with every piece of beginner content you publish.

You absolutely want to invest in a professional email marketing service. They will help you comply with the requirements of the CAN-SPAM law; they will improve your the deliverability of your messages; and they’ll give you tools to track the success of your campaigns.

There are four key steps in becoming a “Master Delegator” and increasing your revenue because of this new found skill. For some this will be a challenge so approach it like you eat an elephant, one bite at a time. For others this will be the big ah ha for you for 2013. Either way take a look and see what you can change in the way you delegate in your business.

Well I can tell you that this ‘nirvana’ exists and has done so for quite some time. Welcome to the wonderful world of marketing automation – and in this particular fairy tale: marketing automation software.

Choosing the right service provider is critical. Look for a provider that has high deliverability ratings, is well respected and can provide strong references. Major providers include AWeber.com, Constant Contact and Infusionsoft.com.

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